Lucan United has Marketing, Sponsorship & Communications Subcommittee, plays a vital role in promoting the club's mission, generating revenue, engaging the community, and building a strong and sustainable foundation for the football club.
Objectives
Outlined below are the objectives of The Marketing, Sponsorship & Communications Subcommittee, delineating our strategic aims and targets in promoting, securing sponsorships, and fostering communication within our football club
- Promotion and Visibility: The subcommittee works to enhance the club's visibility within the local community and beyond. Through strategic marketing initiatives and effective communication channels, it promotes the club's activities, achievements, and values to attract new players, volunteers, supporters, and sponsors.
- Revenue Generation: One of the key objectives of the subcommittee is to secure sponsorship deals and partnerships with local businesses, organizations, and individuals. These sponsorships provide essential financial support for the club's operations, including facility maintenance, equipment purchases, and player development programs.
- Community Engagement: By organizing events, fundraisers, and outreach activities, the subcommittee fosters meaningful connections with the local community. It provides opportunities for players, parents, volunteers, and supporters to come together, participate in club activities, and contribute to the club's success.
- Brand Management: The subcommittee is responsible for managing the club's brand identity and reputation. It ensures consistency in messaging, branding, and visual identity across all communication channels to build trust and credibility with stakeholders.
- Communication and Transparency: Effective communication is essential for keeping players, parents, volunteers, and supporters informed about club activities, events, and news. The subcommittee utilizes various communication channels, such as the club's website, social media, email newsletters, and press releases, to disseminate information and engage with stakeholders.
- Strategic Partnerships: By establishing strategic partnerships with local businesses, organizations, and community groups, the subcommittee creates mutually beneficial opportunities for collaboration and support. These partnerships can enhance the club's resources, expand its reach, and strengthen its ties to the community.
Roles
The Subcommittee comprises dedicated individuals from our club who fulfil key roles essential to our growth and success. These roles have been carefully identified to ensure effective promotion, sustainable revenue generation, and meaningful engagement within our community. Each member brings unique skills and perspectives to their respective positions, contributing to the collective effort of elevating our club's visibility and impact.
- Coordinator/Chairperson: Katie Murphy Doyle
- Oversees all marketing, sponsorship, and communication activities.
- Acts as the primary liaison between the subcommittee and the club's leadership.
- Marketing & Communications Manager: John Markey
- Develops and executes marketing strategies to increase the club's visibility.
- Manages the club's social media accounts, website, and email communications.
- Creates content and promotional materials to engage players, parents, and the local community.
- Sponsorship Liaison: Roy Shanahan
- Identifies potential sponsors and partnership opportunities within the local community.
- Develops sponsorship proposals and manages relationships with sponsors.
- Secures financial support and in-kind donations to support club activities.
- Event Coordinator: Brenda Yourell
- Plans and organizes club events, fundraisers, and community outreach initiatives.
- Coordinates logistics, volunteer recruitment, and promotion for club events.
- Works closely with the sponsorship liaison to incorporate sponsorship opportunities into events.